Entrepreneurial Success Program
September 15 through November 19th.
Tuesdays and Thursdays from 6pm to 9pm.
The ESP Course Will Start September 15, 2026. Register Now.
The ESP course is a 10 week, 20 session, live, in-person journey to ensuring you thrive in business using the latest technologies and automation. It’s better than business school because it’s a fraction of the cost and you learn from experienced and successful entrepreneurs who have paved the way for individuals like you. Our primary goal is to help you create a solid business plan by learning from experienced business owners to avoid common mistakes business owners make. You receive personalized feedback, guidance, network with other entrepreneurs and gain valuable business knowledge and skills.
Live, in-person registration is now OPEN for the Fall 2026 Class. Click here to Register and save with the early registration discount.
Why Enroll in the ESP Program?
The ESP program was designed to help you create a better plan for the success of your business. The education will accelerate your success, minimize your failure rate, refine every aspect of your business idea and on occasion, dissuade you from making the mistake of starting the wrong business.
Session 1
September 15, 2026 [Edison Guzman]
Creating your business Goals and Purpose
- How to create attainable goals for starting and growing your business
- How to set yourself up for success
- How to create goals that outlast your competition
- How to ensure you have chosen the right business that will help you reach your goals and life’s purpose
Session 2
September 17, 2026 [Edison Guzman]
Is your business idea worthy?
- How to know if you’re in the right business, or starting the right business
- How to create a profitable business plan
- Key components a business plan should contain
- What lenders are looking for in a business plan
- Traditional and creative strategies to fund your business
Session 3
September 22, 2026 [Edison Guzman]
Running your business smoothly
- How to establish procedures and systems that run your business
- Creating the perfect organizational hierarchy for your business
- Identifying your personal business strengths and weaknesses
- How to properly use a S.W.O.T. analysis to grow your business
- Best SOP methods that create a strong foundation for your business
Session 4
September 24, 2026 [Edison Guzman]
Marketing and advertising strategies to grow your business
- 7 questions all business owners must answer to thrive in business
- 4 steps to exponential growth (The math that catapults you to success)
- The real way to create a customer avatar
- How to identify and find your target market
- Researching your target market and demographics using AI
- What is LTV and how to harness its power to grow your business
- How to calculate your ad budget based on your industry
Session 5
September 29, 2026 [Edison Guzman]
How to build an effective and powerful online presence – Part 1
- How to choose and register the best domain name for your business
- How to properly optimize your website so that people find you on search engines and LLMs
- How to choose the most effective social media platforms for your business
- How to set up a Facebook business page, YouTube Channel, Google Business Profile, LinkedIn page and other social media profiles
- How to choose the best eCommerce and AI tools to automate some of your business
Session 6
October 1, 2026 [Edison Guzman]
How to build an effective and powerful online presence – Part 2
- How to use social media responsibly
- Social Media shortcuts for business
- Ensuring your brand and presence are communicated properly
- The seven online strategies all business owners must implement for maximum exposure
- Best strategies for using video to build authority online
- What is AI and how to use it for exponential growth
- Using the best Email Marketing strategies for short and long term growth
Session 7
October 6, 2026 [TBD]
Federal and NYS tax requirements
- Choosing the best legal entity for your new business
- Financial Overview: Books, Records and Controls
- Financial statements and their uses
- How accounting systems guide growth
- Tax filing schedule for your business
- How to legally reduce your tax liability
- How to avoid tax penalties from both the IRS and NYS
Session 8
October 8, 2026 [TBD]
Human Resources
- Employee payroll and compliance
- Employee management tactics
- Labor laws & regulations
- Employment best practices
- What goes into an employee manual
- Keeping up with employee state laws
- What constitutes an employee vs. an independent contractor
Session 9
October 13, 2026 [TBD]
How to choose the right business insurance
- Protecting your business from all types of liabilities
- Why choosing the wrong insurance can mean the end of your business
- How to ensure you are personally protected from a litigious society
- How to get the best value out of your business insurance without sacrificing security
- When to know you need better insurance before you need it
Session 10
October 15, 2026 [TBD]
Trademarks, Copyrights and Patents
- How to properly research your ideas
- How to protect your idea
- How to protect your intellectual property
Tips for non-profit organizations - DFY vs DIY
Session 11
October 20, 2026 [TBD]
Using Financials to Manage Your Business
- How to set up income and expense categories that will help you manage your business
- Profit & Loss vs. Balance sheet
- How to setup a budget and use it to measure success
- Intro to QuickBooks Online
Session 12
October 22, 2026 [Edison Guzman]
Writing the business plan
- Introduction to business plan format
- Review outlines/forms to use in class
- Table of Contents, Narrative, Appendix, Spreadsheets
- Be ready to write 1/2 to 2/3 of Narrative
- Funds Needed/Start-Up or Expansion Expenses, Owner Investment, Assets Owned
Session 13
October 27, 2026 [Edison Guzman]
Finish Writing Narrative
- Appendix List = review suggestions to include
- Step-by-Step review of Cash Flow Forecast and Notes
- Includes Sales, Cash Receipts, Advertising, Personnel Schedules Forecasts
- Overview methods to Create 2nd & 3rd Years Cash Flows/Schedules Forecasts
Session 14
October 29, 2026 [Edison Guzman]
Creating a Winning Financial Forecast for Your Business
- What goes into a good financial forecast
- How do you determine future earnings
- How do you determine future expenses
- How to determine the right pricing for your product or service
- What does a bank look for in your financial forecast
- How does the financial forecast fit into your business plan
- What is the Appendix, and how/when do you use it
Session 15
November 3, 2026 [Edison Guzman]
How to Use AI to Automate Your Marketing
- What is AI?
- What is LLM? (Large Language Model)
- How has AI changed businesses everywhere
- How to use AI for efficient and profitable marketing campaigns
- How to Create AI Driven Social media Campaigns Custom to Your Business
- How to properly utilize AI in social media campaigns
- Discover the best tools and technologies
- How to use data driven insights for targeted marketing
- Real world AI implementation strategies
Session 16
November 5, 2026 [Edison Guzman]
Advertising on Facebook/Instagram
- A step-by-step process for advertising on these platforms
- Creating the right strategy behind your ads
- How to Boost an ad effectively and for maximum results
- How to create ads that get your intended results
- How to research your competition
- How to use power words, images and videos to enhance your communication and increase sales
Session 17
November 10, 2026 [Edison Guzman]
Creating a business empire
- How to create the fire that drives your business
- What it takes to grow your business’s full potential
- The tools necessary to successfully grow your business
- How to set up the right process for your business
- Creating and implementing business success habits
Session 18
November 12, 2026 [Edison Guzman]
Creating an Operating System That Helps Run a Smooth Business
- How to create a system that drives your business
- How to set up the right process for your business
- Creating and implementing business success habits
- Scaling your business with the right SOPs
- Creating IGA’s for insuring business success
Session 19
November 17, 2026 [Edison Guzman]
Psychology of sales
- How to create an effective sales system
- How different people decide if they should buy from you
- Words that work like magic and increase sales
- How to create instant rapport
- How to get people to instantly Know, Like and Trust you
- Understanding yourself, what motivates you and how to reduce stress
Session 20
November 19, 2026 [Edison Guzman]
Creating a winning mindset
- Final thoughts
- Final questions
- Graduation
- Certificate disbursements
Frequently Asked Questions
Below are the most frequently asked questions about the ESP live, in-person program. If your question is not answered below, please feel free to contact us. (Registration for the live class is currently open.)
Q: How long is the ESP program?
A: The ESP program is 20 sessions over a 10 week period.
Q: When do classes take place?
A: Classes meet twice per week on Tuesdays and Thursdays from 6pm to 9pm.
Q: Where do classes meet?
A: The location is in Newburgh, NY. The full address is given to registered individuals since we do not accept registration at the door.
Q: What is the main purpose of the ESP Program?
A: The main purpose is to help you create a successful business plan in order to create a successful business. Whether you are starting a business, or need to grow your existing business, the ESP program will help you succeed. The business plan is completed whether you need funding or not. Your plan will help guide you to business success as long as you implement it correctly. This course also goes beyond the business plan. You learn everything necessary for running a successful business.
Q: How many individuals are accepted per class?
A: Depending on the venue, we can comfortably accommodate 10-15 people in class. Since there is limited space, we recommend registering as quickly as possible when the registration is opened to the public. Click here to register before classes fill.
Q: Do I get a degree or CE credits with this course?
A: Although you get a certificate at the completion of the course, you do not get a degree or qualify for CE credits. You get hands on knowledge not available anywhere else.
Q: Other organizations are advertising similar courses. What’s the difference?
The Entrepreneurial Success Program’s curriculum was created by Edison R. Guzman and has been taught for over 20 years thorough the Orange County Chamber of Commerce, SCORE, Business Council of Greater Montgomery and other organizations. Each time it is taught, it is updated to take advantage of the latest tools and technology. The Greater Monroe Chamber of Commerce is currently the only organization in Orange County licensed to use the ESP official curriculum. This curriculum has been NYS approved and we’ve had hundreds of existing and aspiring business owners go through the 20 session program. No one else’s program compares to the teachings in this course.
Below is a sample of past student’s video testimonials we’ve received.
Q: Am I guaranteed funds to start my business at the end of the program?
A: There are no guarantees. However, we’ve designed this program to help you create a business plan that increases your chances of getting your loan approved if you are seeking funding. Individuals who complete the entire program will have a better chance at being approved than other individuals.
Q: I am not seeking funding for my business. Do I still need to complete a business plan?
A: Yes. Although it is not mandatory for you to complete a business plan in this course, we highly encourage it because business owners that create a business plan, have a much higher success rate than those who do not.
Q: Can’t I just use AI to Create My Plan?
Of course you can use AI. However, you still need to understand the meaning behind the financials, as well as the implementation of your marketing strategy and everything else that goes into your business plan. Real humans with vast business experience will guide you on this journey.
Q: Is this course only offered live?
A: The live course is the most effective. However, we also have a recorded version of a previous class full of students. You can listen to all recordings as if you were part of the class. When you have questions, you can reach out to us.
Q: Are the facilities where the classes held differently-abled accessible?
A: Yes. The facility will accommodate differently-abled bodies.
Q: What does the tuition cover?
A: Tuition covers your education, workbook, handouts, classroom material, online private resource area, AI tools, audio recording of all sessions (for personal use) and certificate at the end of the course. All you need is willingness to learn and implement.
Q: What type of support do I get after the ESP course?
A: In addition to the audio recordings, you will also receive ongoing business resources through our online community.
Q: Who can get access to the ESP course?
A: The program is specifically designed for start up entrepreneurs, and existing small business owners.
Q. How do I get started?
A: Click the registration button below to enroll now. We accept Visa, MasterCard, American Express, Discover and PayPal for tuition payment.
Q. Can I take this course online live?
A. You can register for the current course and listen to the audio recorded lessons of this course, but it will not be live. We do not stream the class live. You can email us your questions, or communicate through our online community where you can network with other attendees.